Take control of your company's online-review profiles

11/19/2013 | RetailGazette.co.uk (U.K.)

Small businesses can take advantage of customer-review websites with simple steps, such as making sure their profile has pictures and a correct address, Yelp Communications Manager Elliot Adams writes. He also advises businesses to respond to customers who post reviews and take action when necessary so customers know they're heard. Additionally, he says to link to positive reviews from the company website.

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