Tic Tac rich-media campaign for breast cancer cause wins high engagement

11/19/2013 | Mobile Marketer

Tic Tac's recent media campaign in October saw a 7.94% engagement rate as a result of targeting a specific audience and paying attention to strategic brand alignment, both of which were key to the campaign's success, said Kevin Canty, New York-based vice president of East Coast sales at Kargo, which partnered with Tic Tac for the campaign. Kargo, along with Zenith, worked with Tic Tac and Ferrero to "target the female consumer with a product, Strawberry Fields Tic Tacs, developed specifically for breast cancer awareness month,” Canty said.

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