Unilever social campaign presents a unified corporate mission

Unilever is unifying its social media marketing to tout the company as a whole instead of pushing individual products and brands. The "Project Sunlight" campaign includes a new website, social media efforts and a film directed by Errol Morris starring singer Fergie and actor Shahrukh Khan, all of which seek to highlight Unilever's socially conscious corporate efforts. "We're doing this for the goodness of the future of Unilever, which is dependent on mankind," said Unilever Chief Marketing Officer Keith Weed.

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