What does 2014 have in store for social brands?

11/19/2013 | InformationWeek

Social media will go from strength to more strength in 2014, some of the industry's top marketers say. Facebook and Google+ are expected to thrive; consumers are likely to get more comfortable sharing information and spending money via social channels; and brands will find more creative ways to interact with customers. "Next year will be the year that retailers go bananas over user-generated content," Curalate CEO Apu Gupta said.

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