Opinion: Coke's Odwalla Purchase Signals Strategy Shift

11/20/2001 | Deal.com, The

The Deal.com's Adam Ismail writes about how Coca-Cola's recent acquisition of juice maker Odwalla offers insight into Coke's strategic plans for the health-beverage market. By making Odwalla part of Minute Maid's supermarket distribution, Ismail thinks Coke hopes to ride a small brand to lofty revenue benchmarks.

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