Event marketing is back with a buzz

11/20/2003 | USA Today

Several companies are following on the success of the Victoria's Secret fashion show by hosting product-oriented parties of their own. Reebok transformed its Manhattan store into a full basketball court to promote a new line of sneakers, and Absolut Vodka held a closet-themed party at Versace to celebrate National Coming Out Day.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY