Although the upcoming "The Cat in the Hat" movie has no product placement, at least 40 different brands have partnered up with the movie to create product tie-ins. Kellogg is unveiling red-and-white striped cereal and Kraft is doing the same with Oreos. Some psychologists are against the move, saying it takes a children's movie and makes it a "shill for corporate products." Dr. Seuss Enterprises says it picks its food partners carefully and that companies want to associate themselves with a "wonderful piece of Americana."
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