Reshaping marketing plans to better target women

11/20/2006 | Twincities.com

Food companies can better market their products to families if they better understand women, who make 83% of all family purchases and spend $1.6 trillion annually in the U.S. Nabisco's SnackWell brand and Schwan Food Co.'s Asian Sensations are two brands that benefited from refocusing their marketing toward women.

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