Will high-flying Airborne find a suitor?

11/20/2006 | Advertising Age (tiered subscription model)

Airborne, the herbal anti-cold supplement for flyers that's soared to a projected $300 million in sales this fiscal year at the expense of major brand rivals, reportedly has been put up for sale. The catch for potential buyers is that, despite its remarkable success in the marketplace, Airborne isn't a clinically proven cold remedy and can't be advertised as such.

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