Commentary: Today's consumers control the dialogue

11/20/2007 | MediaPost Communications

Although consumers are in control of today's online communities, marketers can get in the game in a number of creative ways -- and there's good reason to be involved, writes Jeff Tidwell, director of panel and community products at MarketTools. Online communities can help marketers communicate with target consumers, brainstorm new products, stay on top of emerging trends and gain valuable product insights, he writes. Two of his tips: Be non-intrusive and authentic, and invite consumers into an environment marketers create.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Senior Director, Learning and Workforce Development
National Retail Federation
Washington, Dist. Columbia
Director, Leadership Development & Talent Acquisition
Hibbett Sporting Goods, Inc.
Birmingham, Alabama
Vice President of Marketing
Warren, Pennsylvania
Commercial Building Products Sales Specialist
Parksite Inc
Columbia, SC
Talent Acquisition Campus Recruiter
TJX Companies Inc.
Other, Massachusetts