Google still feels lucky

11/20/2007 | American Public Media

Since its inception in 1998, Google's bare-bones homepage has included the "I'm Feeling Lucky" button, which takes users directly to the Web site of their top search result. Relatively few Google searchers use the button, but one expert suggests that Google is leaving $110 million in revenue on the table by continuing to use the button, rather than directing all users to a search results page.

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