TCBY makes changes to ride new frozen-yogurt wave

11/20/2007 | Chain Leader (free registration)

Companies such as Pinkberry and Red Mango have made frozen yogurt a reborn national trend, prompting long-established TCBY to evolve its concept for the new era. The company's vice president of marketing, Steve Willes, discusses the chain's new store design and an updated menu featuring a line of yogurt-based smoothies.

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