Convenience still top reason shoppers buy online

11/20/2008 | Adweek

Convenience is still the main reason shoppers log on to buy products -- 76% of consumers noted that the ability to shop 24 hours a day was the reason they logged on to buy, and 74% mentioned saving time, a survey reveals. Fifty-three percent of consumers report that price is one reason they buy online, up from 46% in 2007.

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