OMD now handling media buying for CBS

11/20/2008 | Advertising Age (tiered subscription model)

Omnicom Group's OMD has landed the CBS Corp. media-buying account, which includes promotions for the CBS broadcast network and Showtime, without a review. The change reportedly was motivated by the move of Alan Cohen, who was in charge of the CBS account at its former agency, Interpublic Group's Initiative, to OMD, where he is now CEO of its U.S. operations.

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