Procter and Gamble, Google trade brains

11/20/2008 | International Herald Tribune

Procter & Gamble has revealed that it sent Tide brand managers to work with Google. Meanwhile, Google workers visited P&G's Cincinnati headquarters to help with training. P&G said it wanted to extend its online reach. The next group to mix it up with the Google crew: managers of the Pampers brand. That's got to be a cross-cultural first.

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International Herald Tribune

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