Column: Make e-commerce sites festive to attract shoppers

11/20/2009 | Entrepreneur online

Dani Babb, an online entrepreneur, professor, author, public speaker and consultant, suggests that online merchants make their sites festive for the holiday season with the use of color and holiday-themed designs. Babb also suggests several other ways to prepare for the ever-important sales period, such as making sure that a money-back guarantee logo is prominently displayed.

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