Pharma marketers: FDA taking too long with social-media Rx

11/20/2009 | Bloomberg Businessweek

Pharmaceutical marketers complain the FDA is taking too long to establish social-media regulations for drugmakers, which are not expected until mid-2010. The delay, the marketers say, is allowing misinformation to circulate on the Web and keeping them from using Twitter and other social-media tools because they don't want to run afoul of federal marketing regs.

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