Retailers strive to harness power of the mobile app

11/20/2009 | Financial Times (tiered subscription model)

Victoria's Secret, Crate & Barrel, Urban Outfitters and a host of other retailers have started using mobile commerce to sell their goods online. Some, including Gap, J.C. Penney and Toys R Us, have rolled out smartphone applications to promote their deals and services. Jason Taylor of Usablenet, which makes Web sites more easily navigable by mobile devices, said the company has been busy with adaptation for retailers, such as Staples and Aveda. "I see a real rush by retailers to have proper mobile channels," Taylor said.

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