3 ways to make the best of Facebook's EdgeRank update

11/20/2012 | Advertising Age (tiered subscription model)

Facebook's updated EdgeRank algorithm is shrinking the reach of brands' posts -- but it's also an opportunity, Matthew Wurst writes. Brands that freshen up their pages, their content and their paid-media strategy will still see as much or more user engagement from their fans, Wurst writes. "[T]his isn't about Facebook. It's about you," he writes.

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