The 4 biggest challenges facing P&G

11/20/2012 | USA Today · Advertising Age (tiered subscription model)

Procter & Gamble is a massive, long-successful company, but it faces four key challenges: continuous pressure to innovate, decisions about which brands to retain, customer satisfaction and keeping an eye on costs. "We're not going to be able to just use productivity to get to the top tier," said CEO Bob McDonald. "The greatest leaders are those who can balance what appears to be a dilemma to other people."

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USA Today · Advertising Age (tiered subscription model)

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