Amex turns to iAd to promote Small Business Saturday

11/20/2012 | MobileCommerceDaily.com

American Express is using Apple's iAd network to spread the word about Small Business Saturday, an event designed to drive shoppers to local merchants during the first holiday shopping weekend. “Mobile consumption is growing and we are keen at making sure that we are in the mobile space and thinking about ways to provide utility while also generating awareness,” said Jill Toscano, director of global media for American Express.

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