Business Insider and SAP team on branded content

11/20/2012 | ClickZ

Business Insider is adding an SAP channel to its branded content site called Brand Insider, which has previously featured content from Brown-Forman, Dow Chemical and IBM. In addition to SAP-supplied videos, images and articles, the partnership will also include editorial content, a first for the Brand Insider site. "The audience on our site is very willing to consume all kinds of content," says Pete Spande, chief revenue officer at Business Insider.

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