Chinese mobile market differs in ad models, consistency

11/20/2012 | VentureBeat

Mobile developers looking to China as the next massive market should know the industry there is still in its infancy and inconsistent for generating revenue, Henry Fong writes. Consider consumer brands for the highest install-conversion revenue and understand the highly fragmented market means wildly variable eCPM. Making dynamic adjustments among a field of ad networks can help developers negotiate the Chinese market, Fong writes.

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