Digg discovers the burgeoning world of app discovery

11/20/2012 | GigaOm

Digg has adapted its sponsored-story ad link concept to application discovery, Om Malik writes. The "Apps We Love" feature has been beta-tested for two apps and delivered a click-through rate of 2% to 4% on 250,000 impressions. The inherent inefficiency in getting an app discovered in an exploding market has created a subset of companies looking to take advantage, among them AppsFire and Yahoo, Malik writes.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Instructor, eMarketing
Charlottesville, VA