Forging the right path to international expansion

11/20/2012

Building bridges into new and emerging markets requires the right expansion framework and a critical analysis of market dynamics. A white paper by L.E.K. Consulting posted in the Shop.org library explains the hot target markets, modern-day examples within the industry and entry strategies all companies should know to create both global brand consistency and tailor products for local appeal. Download the white paper.

View Full Article in:

http://www.shop.org/c/document_library/get_file?folderId=164&name=DLFE-1049.pdf

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