How much longer can newspapers count on holiday preprint revenues?

11/20/2012 | Street Fight

Although the digital world hasn't yet come up with a compelling alternative to newspapers' lucrative preprint deal inserts, that situation may not last. A number of digital initiatives are hard at work on the problem -- and their eventual solution could deprive papers of a key source of revenue. The newspaper industry is aware of the situation but has been too focused on saving preprints as opposed to serving readers by producing their own alternative, Matt Sokoloff writes.

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