Jamba Juice adds to fresh juice menu

11/20/2012 | Nation's Restaurant News (free registration)

In the first phase of its "juice-forward" concept, Jamba Juice is testing an expanded fresh juice menu that includes hand-crafted blends with ingredients including beets, kale, ginger, apples and carrots. "What we’re seeing early on is that the fresh-juice customer is a more habitual customer, less seasonal than our core [smoothie] customer," said Jamba president and CEO James White. "We are excited about the long-term prospects."

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