Is Microsoft's IE10 "Do Not Track" setting still a big deal?

11/20/2012 | Advertising Age (tiered subscription model)

Microsoft's decision to turn on "Do Not Track" by default in Internet Explorer 10 had online advertisers up in arms -- but now the browser has launched and the privacy setting's effect "seems muted, if not moot," writes Kate Kaye. Many websites and ad firms have already said they'll ignore the browser's privacy flag because it was made a default setting for users, rather than a choice they had to opt into.

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