Researchers hope body scanner boosts online apparel sales

11/20/2012 | Reuters

Researchers at the London College of Fashion and the University of Surrey teamed with tech company Bodymetrics to create a "virtual tape measure" that uses images snapped by a webcam or smartphone to determine an online shopper's proper size. The company, which has already created in-store sensors for retailers including Bloomingdale's, Selfridges and Karstadt, aims to use the technology to help fashion retailers boost online sales.

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