Retailers embrace mobile apps this season

11/20/2012 | Adweek

Retailers from Macy's to Wal-Mart are releasing new mobile applications and features to meet the fast-growing demand of shoppers who are increasingly incorporating their smartphones into their shopping trips. "Mobile is bringing everything that is digital and everything that is e-commerce into the stores,” Shop.org's Artemis Berry said. “It’s taking shopping to the next level.”

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