Study: Digital coupons are still secondary with marketers

11/20/2012 | Progressive Grocer

A study conducted for the Shopper Technology Institute found that 84% of companies in consumer packaged goods use digital coupons, but 45% say digital coupons are in a supporting role and 42% consider the effort a platform test. "Since this is a new and upcoming tactic, I am expecting it to grow as the technology advances," said Tanya Bhothinard, senior director of client service at Partners in Loyalty Marketing, which conducted the research.

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