According to a Curata report, 87% of B2B marketers use content marketing -- up from 82% in 2011 -- and it leads all other tactics. But only 43% of respondents felt their content curation efforts had been successful by their own standards of measure. Creating original content and finding time to do it were by far the most prominent challenges cited by marketers.
Survey: As content marketing increases, so do the challenges
SmartBrief Job Listings for Media
|Director, Operational Enablement and Excellence||
Pandora Media, Inc.
|Sales Director - ROBLOX (New York)||
|New York, NY|
|Assistant Professor or Instructor of Advertising||
Loyola University Chicago
|National Sales Manager/Midwest||
American City Business Journals/The Business Journals