Ugg turns a Tom Brady football tradition into a campaign

11/20/2012 | MediaPost Communications

Ugg for Men is using a real anecdote from Tom Brady's football career in an integrated campaign starring the NFL quarterback. The M&C Saatchi Los Angeles spots, which debuted on ESPN, ESPN2 and NFL Network, feature the use of Ugg for Men Ascot slippers, which Brady would leave in the locker of a rookie to signify that he'd made the team. A KSL Media Los Angeles buy also includes print, e-mail, websites, behind-the-scenes video and outdoor.

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