Young girls gravitate toward boy brands, study finds

11/20/2012 | KidScreen

Young girls are increasingly into boy-focused brands, such as Lego, and are immune to efforts by parents to steer them away, according to the latest Young Love study by research firm Smarty Pants. The annual study looks at the attitudes of 6- to 12-year-olds and their parents toward 250 brands.

View Full Article in:

KidScreen

Published in Brief:

SmartBrief Job Listings for Government & Nonprofit

Job Title Company Location
Ohio Competes Campaign Manager
Equality Ohio
Columbus, OH
Major Gifts Officer
Gay, Lesbian & Straight Education Network (GLSEN)
New York, NY
Project One America Director
Human Rights Campaign
Washington, DC
Director of Development & Communications
National LGBT Bar Association
Washington, DC
Affiliate Relations, External Affairs, & Policy Fellow
National Gay & Lesbian Chamber of Commerce
Washington, DC