Chipotle's scarecrow sends chain to the top of social brand list

11/20/2013 | SmartBrief/SmartBlog on Food & Beverage

Chipotle unseated Taco Bell to take the top spot on the Restaurant Social Media Index Overall Top 250 list in the third quarter, rising from eighth place after its scarecrow video went viral and boosted social buzz. Wendy's took second place, with ramped up digital and social components in its revamped campaigns, and Taco Bell, Starbucks and McDonald's rounded out the top five.

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