Dodge, Paramount join in "Anchorman" mobile campaign

11/20/2013 | Mobile Marketer

A mobile-optimized microsite is part of a joint interactive campaign by Dodge and Paramount Pictures promoting the Dodge Durango and the "Anchorman" sequel. The site includes a "Hands on Ron Burgundy" contest that challenges mobile users to touch anchorman Ron Burgundy the longest, with prizes for the winners.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA