Dodge, Paramount join in "Anchorman" mobile campaign

11/20/2013 | Mobile Marketer

A mobile-optimized microsite is part of a joint interactive campaign by Dodge and Paramount Pictures promoting the Dodge Durango and the "Anchorman" sequel. The site includes a "Hands on Ron Burgundy" contest that challenges mobile users to touch anchorman Ron Burgundy the longest, with prizes for the winners.

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