Jennifer Lopez to star in Kohl's Twitter adventure

11/20/2013 | New York Times (tiered subscription model), The

Kohl's is sponsoring a Twitter campaign starring Jennifer Lopez in which fans tweet to choose, in real time, her route to the American Music Awards stage. Her choices and progress, after jumping through the sunroof of a limo stuck in traffic, will be featured in TV ads airing during the awards show. "I want people at their Thanksgiving dinner saying, 'Wow, did you see what Kohl's did?' " said Kohl's executive Michelle Gass.

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New York Times (tiered subscription model), The

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