Swrve readies push so publishers can personalize ads

11/20/2013 | TheNextWeb.com

Swrve is counting on personalized mobile push notifications to hit the gap when users aren't inside an application. The company has so far helped app developers follow their users with analytics and is now offering publishers the chance to use that data to reach out to them. "The mobile experience is an intimate one and success depends on treating each mobile consumer as an individual. We ensure mobile-savvy companies can create personalized experiences and get relevant marketing to the right groups," CEO Hugh Reynolds says.

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