Wellness plans drive mobile health tracking trend

11/20/2013 | Boston Globe (tiered subscription model), The

Corporate wellness programs looking for ways to reduce health costs are helping to drive the trend toward using wearable technology and mobile applications that track health and fitness, writes Fruitable CEO Lana Koretsky. These technologies are a good fit with employee incentive programs, create social accountability and competition, and make health education easier by putting complex information into a usable form, she said.

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Boston Globe (tiered subscription model), The

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