Nokia brings context to mobile ads

11/21/2007 | MIT Technology Review

Nokia's acquisition of mobile-ad firm Enpocket has given the cell-phone maker the infrastructure to roll out advertising to its devices. Mobile-phone firms have access to a potentially rich vein of data on users, giving marketers the opportunity to reach specific demographic and market segments. The drawback for now is that relatively few mobile users are equipped with the kind of Web-enabled devices required to display rich media advertising.

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