Nokia brings context to mobile ads

11/21/2007 | MIT Technology Review

Nokia's acquisition of mobile-ad firm Enpocket has given the cell-phone maker the infrastructure to roll out advertising to its devices. Mobile-phone firms have access to a potentially rich vein of data on users, giving marketers the opportunity to reach specific demographic and market segments. The drawback for now is that relatively few mobile users are equipped with the kind of Web-enabled devices required to display rich media advertising.

View Full Article in:

MIT Technology Review

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY