Rock 'n' roller adds sweet potatoes to the beat

Lloyd Price, a member of the Rock and Roll Hall of Fame and best known for his 1952 hit "Lawdy Miss Clawdy," has founded Lloyd Price Icon Food Brands to help the sweet potato evolve into more than a Thanksgiving favorite. The company offers 16 sweet-potato products, including muffins, pies and frozen sweet-potato cheesecake on a stick, and some Wal-Mart stores are selling its sweet-potato cookies.

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