Survey: Convenience is No. 1 reason to shop online

11/21/2007 | MarketingVOX

Eighty-one percent of shoppers report that the convenience of being able to shop at any time of day is the appeal of online shopping, the Nielsen Online Pre-Holiday Survey reveals. Seventy-seven percent said that saving time was a reason to shop online, 61% liked the ability to comparison-shop, and 56% said that being able to find things easily was motivation to buy on the Internet, according to the survey.

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