Wine.com says its online social community is a natural move

11/21/2007 | Internet Retailer magazine

Wine.com has rolled out a new community site that offers numerous social features including wine wish lists, "send to a friend" e-mails that let users pass on wine reviews and preferences, and personal wine lists that allow visitors to click and purchase. "The web is going social, and wine is a social category, so if you're Wine.com you better have social community features," CEO Rich Bergsund said.

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