The power of brand mojo

11/21/2008 | Jon Ingham blog

SmartBrief was at the Kennedy Recruiting Conference in Orlando, Fla., last week, and ideas were flowing. We heard the most buzz about two topics: The significance of a killer brand in attracting talent and the impact of online recruiting tools and social networking on hiring. Blogger Jon Ingham also attended the conference and writes the presentation by Steve Bonomo and Steve Fogarty at Adidas brings home this crucial point: People should "pull, grab, tear the essence of brand from your corporate bureaucracy and bring it to life!"

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