Seeing opportunity in the downturn

11/21/2008 | Advertising Age (tiered subscription model)

Media agency heavyweights looked for the silver lining in the dark clouds of the economic slump at an Advertising Age lunch honoring leading Media Mavens. Joseph Abruzzo, EVP-director of research for MPG North America, expects media prices to drop, saying, "You want to keep building your brand, and the good news is it will cost you a little less to do it." Antony Young, president of Optimedia U.S., said, "Consumers want to feel positive, so those of us who are out there with positive messages will do better."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Instructor, eMarketing
Charlottesville, VA