Seeing opportunity in the downturn

11/21/2008 | Advertising Age (tiered subscription model)

Media agency heavyweights looked for the silver lining in the dark clouds of the economic slump at an Advertising Age lunch honoring leading Media Mavens. Joseph Abruzzo, EVP-director of research for MPG North America, expects media prices to drop, saying, "You want to keep building your brand, and the good news is it will cost you a little less to do it." Antony Young, president of Optimedia U.S., said, "Consumers want to feel positive, so those of us who are out there with positive messages will do better."

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