Survey: Young consumers take in-game, blog ads seriously

11/21/2008 | Advertising Age (tiered subscription model)

Consumers, especially the coveted 18-to-34 segment, are being influenced by video-game ads, blogs and text messages to make electronics and other purchases, according to a survey by the National Retail Federation and BIG Research. For the 18-to-34 demographic, the research showed Web video-game ads affected 14% of electronics purchases and blogs affected 11%, while text messaging influenced 9%.

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