Laying out an inviting e-mail welcome mat

11/21/2011 | MarketingSherpa

Automated e-mail campaigns can save time and money and be very effective -- but only if they're properly calibrated to engage leads, argues Jeffrey Rice. More than 4 in 10 marketers surveyed say they think automatically generated messages based on customer "triggers" are effective, while "welcome" messages are favored by 65%, according to the 2012 Email Marketing Benchmark Report. Polite marketers should let readers know why they're receiving a communication and how often they can expect additional messages. Showing the courtesy of unsubscribe and "whitelist" options can start the relationship and good footing.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA