4 tips for handling bad online reviews

11/21/2012 | WMAQ-TV (Chicago)

Many marketers live in fear of online reviews -- but the important thing is knowing how to respond to bad buzz effectively, writes Chicago Pizza Tours owner Jon Porter. Take a few minutes to calm down, and don't panic -- a few negative write-ups make your positive reviews seem more credible. "Sometimes it takes that bad review to validate your good reviews," Porter writes.

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WMAQ-TV (Chicago)

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