Facebook earns big buzz with "Chairs" video

11/21/2012 | Business Insider

A Facebook post touting the social network's "Chairs are like Facebook" campaign was one of just two branded posts to bag more than a million likes during October, according to Track Social's survey of 10,000 brands' social-networking activities. While Facebook had a natural advantage and a splashy campaign video, many brands earned big buzz with more basic content. "While posts related to big marketing campaigns did well ... sometimes simple posts did better," notes Laura Stampler.

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